A sector level question. With such strict scrutiny of incentives to physicians how do these MR dependent companies drive sales. Will events and conferences suffice for incentivizing the doctor to write our brand?
Further how do they track productivity of a MR, where do they get data that a particular MR drove sales. Earlier it used to be area wise where shops of an area would report higher sales, indicating MR efforts. But now with online ordering, how do they track.
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