I have a few concerns about the “Olonkar” brand:
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The company talks about entering into D2C business with a BigBasket tie-up for their Olonkar brand of local delicacies like papad, gohona bori, pickles etc. But I have not been able to find any of their products on Big Basket.
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Their business mainly targets consumers with low disposable income. Their business model works on the same principle. They supply goods to dealers on low ticket size of order and the price of the products are also between ₹1 – ₹5. However, the “Olonkar” brand seems to be a premium product, with prices of products ranging between ₹190 – ₹700.
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Has any one been able to do a channel check about the company’s products?
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