Even Mr.Jasti of Suven had once praised Mr.Murli Divi in one of the concalls saying that whatever he does he does on a global scale with huge capacities.
This has been the key aspect of Divis’s generic API business wherein they target the global market with lowest cost & huge capacities to corner a substantial part of that API’s global market share.
Advent wants to do something similar when they talk about their Merchant API part of the business. But based on what Mr. Jasti has talked about, it would not be scale & cost led, but a value add business wherein they will target difficult set of value added products and try to attain market leadership in them.
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