The answer to your first question. The promoters inside themselves may be transferring shares. For example father distributing his shares to wifes account or son’s account or vice versa. It may so happen that son may not be interested in business or he wants money, so dad who built the business would say to him- look you sell the shares to me instead of selling it to public in the market. So we keep holding the same chunk of the business. This one is most common. But you need to do some due dilligence too.
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