Fast-moving consumer goods (FMCG) sales in rural areas witnessed a sequential recovery in the latter half of December, according to data by retail intelligence firm Bizom. Also, demand witnessed in the previous month compared to November was higher from tier-3 cities than mega cities. Overall demand from rural areas declined 0.2 per cent on a month-on-month basis in December while it was down 17 per cent in November, according to Bizom’s data.
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