Is Buy and Forget a Myth?

I am not too sure about the Nestle, HUL, Colgate, Dabur, and Marico category either.

1. There is no valuation comfort. At P/E of 50+, P/Sales of 10!!
2. Many competitors entering the business. Reliance is one of the biggest threats to the growth story. They own the distribution and they are building their own brands!! Then the likes of Bigbasket, Grofers, Instamart, etc… are launching their own private brands (especially in the food category). Amazon and Flipkart private brands will also compete.