Edtech firm Byju’s has rolled out a 4-tier tech-driven internal sales process replacing its existing direct sales process to check mis-selling, the company said on Monday. The development comes against the backdrop of summons issued to the company by child rights body National Commission for Protection of Child Rights (NCPCR) over allegations that the edtech firm is indulging in malpractices to lure parents and children to buy their courses. Under the new sales model, interested customers having minimum monthly income of Rs 25,000 will be eligible to buy courses from Byju’s and will need to give consent for placing the order and before closing of the sales.
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