It may be a little early to cheer the recovery in the fast-moving consumer goods (FMCG) space as a deceleration in discretionary demand, after the festival season, may offset fragile rural recovery, analysts have cautioned. “The overall demand environment for staples remains muted, while discretionary demand trends have seen some deceleration after the festival season. “We believe margins in staples have bottomed out, but we expect only a gradual uptick with the ongoing softening in raw material prices.
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