I belive this acquisition was bound to fail from day 1.
Limeroad was already in decline and Vmart don’t have the management capabilities to pull them out.
If one visit the site right now, you will be surprised to see similar content getting repeated.
This is more important when you are competing with likes of myntra and Amazon.
E-commerce require razor sharp focus and very detailed execution. Vmart was already sloppy with their own stores (one should visit Vmart stores and check visual merchandising).
One can clearly see the difference between the two and it will increase with time.
I believe vmart may have acquired limeroad with right intention (establish a online presence) and with right price (distressed sale) but they have underestimate the amount of effort to make it successful.
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