Sheela Foam – An exciting branded play

I agrees that Rs 2000 cr is pretty big amount.

But, kurlon as a brand has a pretty strong recall and customer instantly identify it with mattress.

In mattresses space, 3 most popular brands are –

1. Sleepwell
2. Kurlon
3. Century

Now with both brands (Sleepwell and kurlon) under the belt, sheela foam can make new strategic planning.

They might position kurlon as mid segment and Sleepwell being premium segment brand.

I recently visited HGH 2022 Mumbai Fair and sheela foam has largest presence.
They have 4 different booth, spread all over, each catering to different segment.

I never seen Sheela foam putting so much presence in any other HGH or other events.

Things definitely seems interesting over a long run.