They have done a soft launch for wearables with no big marketing in the initial phases to see the consumer/customer response. The spend is bound to be higher as it is a hardware + software business. I guess they are trying out things (btw InMobi has changes its business model a number of times!)
Could you please highlight how does the Alexa rank come into picture for Lycos as they are a digital advertising play. People would not come and visit their site like a search engine or e-commerce company?
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