The problem with nykaa as I understand is it has a good business model.it is placed at the better end of the value chain where the retailer/distributor often can command higher premiums and customer retention to further cross sell products. Where it has failed is aligning minority investors interests with the company. Market has punished it for that and rightfully so.
Personally I feel its a very long battle to see nykaa became shareholder friendly.
Disclaimer: was invited. No transaction done in last 30 days
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