Thats strong conviction and most importantly sticking to your investment style in difficult times!
My style is rather SIP oriented and I have also doubled my Nykaa position over last few months at various price points. Although my overall portfolio percentage of Nykaa would be negligible in silo as well as compared to yours so I can only imagine your courage & conviction!! (increased Nykaa allocation from 1% to 2% of portfolio…so I must not even be commenting here )
As we talking about Nykaa, some recent thoughts I had – No doubt recent pink sale was a tremendous hit but off-late I am not seeing many Nykaa packages with numerous delivery people, when they come in societies etc., as I used to see back in 2021-early 2022.
(I know not very relevant but still at back of my mind).
Also, today I saw a Big basket delivery agent carrying beauty products, that also unpacked and delivering like loose potatoes. First time I saw them delivering something other than eatables. My wife informed even instamart has beauty products. The USP for these is quick delivery and also they are more widely used for non-beauty products also. What this means to me is that customers have starting trusting more non-Nykaa platforms for Beauty products…something to keep watching…
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