Geography | Category | Market Size | Growth | Carysil Market share | Nature | Competition |
---|---|---|---|---|---|---|
Global | Sinks | 28K Cr | 4-5% | |||
India | Sinks | 3-4K Cr | 15-20% | <1% | ||
Global | Quartz Sinks (Schock Tech) | 2-2.5K Cr | 5-6% | 14-15% | Consolidated* | Blanco, Franke, Acrysil, and Schock |
India | Quartz/Premium Sinks | 500-1000 Cr | 20%+ | Carysil is only player with Schock tech but lot of unorganized players do make quartz sinks | Grohe, Hindware and many more | |
Global | Stainless steel Sinks | 20-25K Cr | 3-4% | |||
India | Stainless steel Sinks | 3-4K Cr | 15%+ | <1% | Fragmented | Grohe, Hindware and many more |
India | Chimney | 1700 Cr | 15% | New entrant | Highly Fragmented | Hindware, Sunflame appliances, Flipkart, PKL Limited (Brand Clix), Green Line Appliances, Kaff Appliances, Wonderchef, Tuareg Marketing Private Limited, Stove Kraft Limited etc. as its Customers |
India | Cooktops | 8K Cr | 6-7% | |||
India | Wine Chillers | |||||
India | Dish Washer | 500 Cr | 10% | |||
India | Built in ovens | 2K-3K Cr | ||||
India | Microwave ovens | |||||
India | Coffee Makers | |||||
India | Bath Fittings | 15-20K Cr | 9-10% | New entrant | Highly Fragmented | Cera, Jaquar, Hindware, Kohler, Pipe companies etc etc |
UK | Solid Surfaces | 400-500 Cr | 30-35% |
My assessment of market opportunity for Carysil. Some numbers are approximations and may not be 100% accurate. I might update if I find new information.
To me, it looks like Carysil has to now pivot to Indian market for good growth for long term in kitchen and bath categories. But Indian market is price conscious and quite small for premium products that Carysil is targeting (for ex. they sell coffee maker for 1.5L INR).
Disc: Invested with small position to track the company as execution record is there but keeping risk of big fish in small pond in mind.
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