The country’s Fast-moving consumer goods (FMCG) industry witnessed a consumption slowdown in the December quarter, with an overall “negative” volume growth, as consumers continue to reel under inflationary pressure, says a report. According to the report released by data analytics firm NielsenIQ on Thursday, in October-December, the FMCG industry grew 7.6 per cent in terms of value but its volume growth was (-) 0.3 per cent. “… Overall FMCG volume growth is negative, the absolute values, as well as volumes, continue to be above pre-Covid levels across markets,” it said.
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