PayTM ad spend as a % of sales has come down, and might be one of the driving factors behind EBITDA positive
Ad spend as a % of sales
Jun 21 ~15.4%
Sep 21 ~17%
Dec 21 ~19.4%
Mar 22 ~16.2%
Jun 22 ~18.9%
Sep 22 ~17.1%
Dec 22 ~11%
What matters here is the consistency of the same .
Phone pay and google pay also gained market share in UPI payments.
Found this article value-adding.
| Subscribe To Our Free Newsletter |
