I think, to sell more in domestic, they’d have to drop their realisations. Most of these sales are not to end consumers (OEMs who make furniture) but to their channel and beyond a volume dealers/distributors won’t stock up without heavy discounts. And that sets off an escalating price war in the market because competitors don’t want to lose any market share.
From what I’ve read in concalls and what I know of commodity pricing in building materials, Greenpanel are the price leaders in the domestic market for MDF and the other players benchmark themselves against their pricing. If they drop prices the whole market follows suit and realisations and profits for the whole industry will suffer.
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