In my opinion, this is to supplement the core business only since it is helping them to create brand awareness. There is no point in listing it as a separate business because if we look at RCB’s track record, currently it has a huge fan base which is mainly due to the presence of Virat Kohli. And this will continue till his presence or if they onboard someone better than him. So the brand is highly person driven and that is why the sustainability of the value of the brand is uncertain.
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