Sponsorship of some sporting events really baffles me. Had written to investor desk to understand the rationale behind these sponsorships and how it will drive sales. They asked for my number to discuss on phone and never called back.
One thing I have learnt the hard way is never rely too much on management commentary…when times are good, all managements are super bullish, so when negative surprises in results come they really hit hard…doing ones own due diligence and developing independent understanding of business and its key drivers is more important as per me.
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