Yes coupon rate is fixed and non-negotiable. When I say compare bond price across platforms, I meant negotiate hard on the yield (Yield to maturity) when one is buying bonds from the secondary market via these platforms. Each platform will quote different yields and go for the one which offers the highest yield. This is where you can negotiate hard by telling them you are getting so and so yield from x platform. Buying IPO bonds is an easy part, as they are sold at par and there is nothing to negotiate.
Discl: I always buy state government secured and guaranteed bonds that offer higher YTM.
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