Truecaller Q4 results call, mentions the follwoing on Truecaller Messaging;
- Millions of business messages per day, towards end of Q4.
- Have barely scratched the surface
- Further innovation to support more engaging content thru rich media messages, attachments etc – bascically playing catch-up to some level of whatsapp capabilities.
No hard numbers in terms of guidance or acheivement. Are they going to be able to scale to 1bn messages a day in 6 months time or 5bn a quarter by end of FY24 (~3% of sms volumes)? These would be meaningful numbers. Another important question is (though it may be too early) – as and when Truecaller takes messaging to any other market would Wisely tag along?
| Subscribe To Our Free Newsletter |
