I recently bought multiple ACs for a new home, and was looking into the brands. I eventually chose Daikin looking into various factors.
Daikin is currently offering imported products from Japan at very competitive prices. I would keep Daikin a notch higher than Hitachi in terms of brand image, and considering their offerings and price points, it does seem that Hitachi has a very serious competitor. The space was already competitive, but now the brand is flanked by Whirlpool/Voltas/Blue Star at lower price points, Daikin at similar and O General/Mitsubishi at the higher range.
The upside here could only come in terms of margin expansion in case of serious commodity deflation, seeing them even beat meager growth expectations seems tough in the current market scenario in my opinion.
Discl : Not invested, studied company in the past
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