Due to their organization structure (AMC comes under HDFC and not Bank) & policy of HDFC Bank to have open architecture, they have really utilized the bank channels effectively so far (HDFC Bank’s contribution to AMC AUM is just around 6%).
With the upcoming merger, the structure would change as AMC will become a direct subsidiary of Bank. While the open architecture policy may remain the same, hopefully this move will increase the contribution from bank channels to higher share & quantum of AMC AAUM
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