Maruti was found testing a LCV recently (link below). This should possess some threat to Atul Auto, I guess. Mainly due to the extensive network and reliability the company offers. Also, depends upon the pricing of the model. Though impact to Atul Auto may take time or may not impact it. But looks that LCV is still a hot market.
http://www.team-bhp.com/news/maruti-testing-cng-powered-super-carry-y9t
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