The rationale is clear, the writing is on the wall, there is intense competition with JSW, Grasims and likes are/ will be heavily in the sector, which will lead to oversupply, price competition, Margins are likely to be suppressed and deteriorate over next few years. Makes the Sector as a whole shaky and in for a ride, only maybe sector leader and differentiated players like Akzo Nobel may not have a major margin impact.
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