A worrisome trend in the QSR segment…prices being driven down to ground to gain / retain market share.
Earlier, EVD was @ Rs.99 and now most of the QSR players have brought the EVD offerings to Rs. 49-50…how sustainable is it? Reminds me of the low tariff game by telecom players in India and we know what happened there…
On a lighter note it seems that in the QSR segment also going the pvt. banks way as far as expectations of the investors are concerned…who willbe the next HDFC ???
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