While CPCU model looks good to me, I am wondering whether Affle(India) tracking model can track the conversion of User if he/she sees the advertise of the product on Mobile phone and then buy the product using Laptop.
Technically it might be possible to some extent since User ID, IP can be used for tracking but there might be some limitations.
Users might believe that, doing transactions on Android phone might be risky hence may prefer more secure Desktop/Laptop or iPhone to buy the product. How is it tracked?
Overall, business seems good and growth may remain for few more years. Data Privacy acts and Government’s unnecessary intervention might be high risk in this business.
I may be wrong in my analysis, since studying the model for some time.
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