My notes from local scuttlebutt ( notes is my interpretation )
Focus lights customers in the city includes Aditya birla, Reliance, Decathlon, Shoppers stop, Jockey, Naamdhari etc…. Focus lights is with all the retail companies from many years across India. Covid did affect retail sales for two years. Now everything is back to normal. All the showrooms of jockey across India, lights are supplied by Focus. Reliance and other big retailers will have more than one vendor. Probably the company gets almost 60% of reliance store business share. Getting repeat business with them means focus lights are doing something right to the customer.
We have done light supply to Ikea stores in India ( bengaluru ,?hyderabad also) . It was a stringent audit and focus lights were preferred by them. Focus lights may get business with them in middle east countries.
Very difficult to put a number for revenue for each retail order as it depends on store area and requirement.
Many retail stores do renovation every 6-7 years and focus lights get some repeat business.
Focus lights is setting up a new customer experience center of 3200 sq feet in a major city. It will separate areas for different displays of light like dark area, shade area…etc. customers will be invited to experience it. Experience centre may take another 2-3 months to complete.
Company entered into residential lighting 3-4 years back. Nothing much to tell you in terms of revenue but this year growth is almost 5 times of last year and continues to grow very well. We are not a known brand in residential lighting. We are building brand by participating in exhibitions( the ACETECH exhibition is one of the biggest ), and building relationships with architects/designers. Company arranges small meetings of 15-20 architects to increase brand awareness. These lights are marketed at a competitive/higher price( definitely not cheap) considering the quality of light is very good and warranty of 5 years.
Philips and many MNCs are major players in residential lighting.
Company doesn’t do installation work. Design( have their own design team and also work with architects/interior designers) and supply the material. Any technical help required during installation will be done by the company.
Plus brand is for retail and residential lights.
Trix’s brand warranty is for 2 years, lesser price and quality compared to plus brand. A well known company in interior space is an important customer for the Trix brand. Focus lights get repeated orders from them in a month. Each order may be from Rs.1000 to Rs 5000.
Mentioned about work done at Delhi T2 terminal, Indore temple and recent order win at Surat.
Company entered Infra lighting just 2 yrs back.
Decorative lighting and office lighting(like IT offices) are very competitive in which the company is not interested.
In general, margins in residential lighting are better than retail.
Discl: holding …not significant part of portfolio.
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