I spoke to the BD head of Focus, got the contact through an architect friend of mine (lead arch of a prominent shopping mall in Kochi. Focus was behind him to pitch their products. He told me Focus prods and R&D looks good, he hasnt used them yet though. he was even invited to visit their Ahmedabad factory, but he could not make it). Some points from the BD:
- The other players like K-Lite are importing components and assembling, not fully manufacturing. They dont have die casts which is difficult to do in India due to pollution control etc.
- CKD/assembling route is cheaper than manufacturing but Since Focus is fully designing/manufacturing, they can control many things like the focus angle, reflectors and so on. Advantages are better light at lower wattage, higher quality of die casts, covers etc which can fade/turn yellow after some time. This is the reason Focus can provide longer warranty periods. Another one is better heat sinks.
- They have been working on building relations and cracking Singapore/South East Asia and now started getting enquiries. It is due to their higher quality that they could crack a mature market like Singapore.
- But he also mentioned that the MD has a private stake in a design firm 2D3D in Europe – this is interesting, why not by the company, and why only MD has a private stake?
Also, I spoke to Focus’ IR team Kirin Advisors, they can arrange a call with the management, tentatively next week. Let me know who would like to join.
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