Regulatory features can potentially make more money than anything else, in general, as customers don’t have a choice of not buying. Hope it gets mandated by regulator(s). If it does, it will earn good revenues.
As for demand, anything which can reduce smishing on proven basis, will have excellent demand. Banks spend crazy amount of money on security products.
Apart from this general gyan, I don’t have specifics in terms of size or timelines.
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