Hi. You have only mentioned pointers about the senior living vertical of Max India. But there are more verticals which I am particularly interested in, like care at home (nursing provided at patient’s home) and care homes (wards near major hospitals for post operation care).
Let me share an anecdote regarding 24 hour nursing requirements at a patient’s home. The family which needed nursing services at their home had contacted some agency. This agency acts as a middle-man between nurses and people who need their services at home. The family was paying the agency 22k/month for 2 nurses who worked in 12hr shifts each. Now the agency pays 8k/month to these nurses and keeping the remaining money with themselves. After few months the 2 nurses discussed with the family and made an agreement that they will be leaving the agency and start working dedicatedly for them and in return they get paid 11k each.
Now since these agencies don’t provide any other healthcare services, so it’s very easy (and a common practice) for the nurses to make such deals with consumers. But in case of Max India, they provide all the below mentioned services apart from nursing at home.
o Home critical care
o Physiotherapy
o Pathology
o Diagnostics
o X-Ray & ECG
Since they are providing a complete ecosystem in care at home unlike the local agencies, it shows that the consumers for this service will be relatively sticky to the business.
Anything x 0 (read as chor promoter) = 0 
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