Abneesh Roy on Reliance’s FMCG play & what it will mean for competitors
Reliance’s foray into regional FMCG brands will be closely watched by other FMCG players and analysts. While new players find it difficult to disrupt the industry due to brand loyalty, distribution, technological know-how and data, commodities could offer a window for Reliance. Reliance has shown that it can disrupt a sector, leaving industry players on alert.
