Sunil Alagh on brands, influencers & Bournvita controversy

Sunil Alagh urges brands to disclose sugar content, which many parents fail to notice. Brand ambassadors and influencers must also take responsibility for their endorsements. Companies are advised to react within 24 to 48 hours if any false claims are made against their products, as social media can viral such claims within a short time before the company’s spokesperson responds. Governments may step in to regulate such claims if brands don’t improve their practices, and brands should be proactive in disclosing all information consumers need to make informed choices.