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Stock does not know you own it:

1. Because great businesses do not always mean great stocks. Especially if the market already believes it.
2. Because great businesses often do not stay great. Some declined rapidly, like Nokia, and many gradually, like GE and IBM.

There’s little to gain from identifying with a company or its promoters as “your own”. In believing that its advantages are insurmountable and everlasting. In reserving an eternal spot in your portfolio because of what it’s done in the past. Instead, practice a level of detachment from your holdings.