Reliance Retail, the country’s leading retailer which owns iconic British toy brand Hamleys and home-grown toy brand Rowan, has entered into a joint venture with a Haryana-based firm for local manufacturing to meet the growing demand. The company has entered into a joint venture with Sonipat, Haryana-based Circle E Retail to vertically integrate its toy business. “We also had a JV with Circle E retail for toy manufacturing for vertical integration for our toys retailing business,” said Reliance Retail CFO Dinesh Taluja during an earnings call last week.
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