IMO smart watches might not necessarily be a risk for the luxury watch segment Ethos caters to. The costliest smart watch currently would be around 40k apple watch and more and more people are able to afford it similar to smartphones. The end customers of luxury watches would ideally want it more as a representation of status, their own unique fashion statement and would want their watch to stand out.
I’d like to know what competitive strength Ethos would have over other players in terms of margins like Helios(Titan owned) and other promoter groups who can burn a lot of cash to set up retail stores considering the surge in demand for this segment.
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