Also, I forgot to mention about the deodrant portfolio. Following is the excerpt from a moneycontrol pro article.
The market size for deodorants is around Rs 4,800-5,000 crore… Park Avenue is the number two brand in the deodorant category in India and Kama Sutra is number three. Park Avenue has held its market share around 18-19 percent over the past few years, despite competition. The deodorants category has the potential to deliver double-digit multi-decade growth, as the per-capita consumption of deodorants in India is among the lowest…The deodorants category has grown at 20 percent for the last 10 years and has grown at 10 percent in the past five years in the pre-COVID era.
Disc: Not invested now.
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