Instead of directly challenging Prime Minister Narendra Modi’s persona, image, and the Hindutva ideology, which proved to be detrimental in the past, the Congress party is now centering its campaign on local issues that resonate with the people. The Congress is targeting inflation, unemployment, and purported corruption under the BJP government, while also highlighting the five guarantees mentioned in its manifesto. By shifting the focus to state-level concerns and the party’s promises, the Congress hopes to engage voters and win their support in the upcoming elections.
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