Relative Google search trends for brokers and my interpretations of it.
Individual search trend for Grow & Angel One for a clear picture
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Interest in Groww and Angel One is increasing.
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Zerodha remains the king in absolute numbers but the search interest trend is downwards.
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Was Upstox was just paid acquisition?
These are just Google search trend. The above points are just my inferences of the data. For me its a proxy. You may questions that this data is incomplete in various aspects. Google search includes search made by existing client, searches by potential new users who eventually did or didn’t signup after the search.
Disc: Invested in AngelOne.
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