Congress needs to start early for polls, do extra hard work: Campaign strategist on lessons from K’taka

The Congress’ victory would definitely “give a shot in the arm” to the Opposition and given the message that battles can be won head on with the BJP, Arora said. “Generally the impression has been that when there is a direct contest with the BJP, it is the BJP that takes over. In Karnataka, it was a high octane campaign, there was an incumbent BJP government, a non-BJP party has won. I am pretty sure this will give a lot of confidence to the Congress and other Opposition parties,” he told PTI.