Prime Minister (PM) Narendra Modi has been at the forefront of climate action and saving the environment campaigns – whether plogging at a beach in Mahabalipuram in 2019 or wearing a sky-blue ‘sadri’ jacket to Parliament made of material recycled from plastic bottles. Made by Karur-based sustainable fashion brand EcoLine Clothing (EcoLine), a brand of Shree Renga Polymers, front runner in polyethylene terephthalate (PET) bottle recycling and sustainable textiles in India run by IITians, the company recycles PET bottles and upcycles them into value-added products, such as garments. Three months on, the phone lines of Senthil Sankar, managing partner at Shree Renga Polymers and EcoLine, have been ringing non-stop since the jacket made out of recycled plastic at Karur, Tamil Nadu’s textile capital, was worn by the PM to Parliament on February 8.
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