For some reason the industry has not attracted many competitors even though the industry itself is not really new. Dreamfolks mentions only other players in this industry are priority pass and dragon pass and since dreamfolks has risen while these players were incumbents in the market, so they do get some brownie points for winning against the odds. Logically speaking (ignoring all the rationale/explanation given by mgmt.) this does appear like a easy to enter and gain market by undercutting price kind of industry. But so far the evidence suggest otherwise. Let’s see…
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