Everyone is talking about threat from OTT but I feel the threat is exaggerated.
Reason being cost. Consider this
You need unlimited high speed internet plus OTT memberships for streaming. Jio fibre plans with bundled OTT start from ₹ 999 plus GST per month which is ₹ 1179 pm. On the other hand, you can easily get a Tata sky connection for ₹ 300-400 per month which is 1/3 of OTT cost. And dont forget DD Free Dish which offers FTA channels free of cost. Also keep in mind occasional internet shutdowns which keep on happening in different parts of country every now and then due to law and order problems.
So, I feel most of the people who will completely discard TV in favour of OTT will be corporate employees who get reimbursed for broadband connections. Majority will stick to TV and will occasionally stream online through mobile internet.
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