Usage of technology could be to establish a connection directly with the customers, cutting out the middle men, eliminating certain costs, bottle necks, thereby making more profit which did not exist as much before.
After establishing brands, even with discounts and freebies, as they know what the end users want, they know what moves and concentrate on new products which are sold, not spending on products that are failed, and they grow big, and maybe become household names in a couple of decades.
Online reviews are one of the best things, for the most part, that have happened for customers regarding certain services.
Can you give an example for your view?
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