Carysil (earlier Acrysil) – Kitchen sinks

Strategic advantage to CARYSIL by acquiring dominating solid surface player in UK

The acquisition of Sylmar Technology Limited (STL) by Carysil was a strategic decision to leverage the 30 years of STL’s experience in Solid Surface industry with a market share of 35% in a ₹500 Cr. market. The company has 3 brands Minerva, Metis kitchen surface and Maia. Carysil will be expanding its product portfolio in STL by introducing its quartz sink, kitchen faucets and kitchen appliances further launching its bathware segment. The company has plans to launch Sternhagen brand in UK through
this acquisition. The Company also has plans to introduce quartz top which is another ₹1000 Cr. market.

Lets us understand what is a Solid Surface?

• Solid surface is a non-porous low-maintenance material used for surfaces such as countertops. It can mimic the appearance of granite, marble, stone, and other naturally occurring materials, and can be joined nearly invisibly by a trained craftsman.

• Typically manufactured in sheet form for fabrication into finished countertops, solid surface can also be cast into a variety of shapes, including sinks, shower pans and bathtubs. Sheet goods can also be heated and bent into three-dimensional shapes using a process called thermoforming, which adds to the versatility of the product. Color and design flexibility are key factors when choosing engineered composites over natural stone.

Here is the overview of the key differences between a Solid top vs Granite

• The solid surface is highly fabrication friendly compared to quartz surface and provides better flexibility for Interior designer to get the desired design. The solid surface provides a seamless look without any joints. The sheet can be pre-fabricated as per the client’s requirement which helps companies like Carysil to provide integrated offerings such as sinks, faucets and further expand its offering in the bathware segment.

• The acquisition of the STL is value accretive as the company is into sold surface business which complements Carysil’s business and opens opportunities for Carysil UK to increase its market penetration by getting access to new mega retail channels. The acquisition will help Carysil to provide seamless integration of solid surface and sink with other offerings like faucets and kitchen appliances etc. to other developed markets as well like the US, Europe and Middle East etc.

Sources: Corian Solid Surface vs. Granite Countertops: Cost and Differences – Forbes Home

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