The question of risk from larger parks is not going to emerge in the near term unless some one is ready to burn significant amount of cash like the way Adlabs(Currently called Imagicaa) experimented in Pune. The price point of larger parks is just not affordable for the common folks currently.
Even recently i have come across comments on social media criticizing Wonderla’s pricing! – i honestly dont think we have anything better available at this price point in India at this time – land rides, water rides, wave pool, fun for kids and good food – that’s a whole day of fun and excitement at less than Rs. 1500 per head. Imagicaa charges roughly double this for a day and still struggling to turn profitable.
I don’t believe any of the international players including Disney/ Universal Studio or the likes will be happy to plunge until our countries per capita GDP moves >$5K – India still struggles at <$2.5K(see the list here.). Wonderla should continue to implement its tried and tested model in new parks and grow its business slow and steady the way they have done over the years. Big players will eventually come in at some point in time in future – i believe by the time the global biggies move in, the best choice they would have would be to associate with or buy out Wonderla.
AJ
Disclaimer: Remain invested. Views are biased.
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