Hi, sharing some of my overthinking:
As the music trend has been emerging, since few years we have noticed that people don’t usually prefer to listen movie songs. They listen to pop artists, independent artists like Badshah, king, raftaar, punjabi music artists, etc. If any movie song that goes viral, it is 1 in 10 chance. I am currently 21 years old and all of my friends, siblings, cousins always listen to new-age artists. Rarely do we listen to movie songs nowadays. Still there has been a lot of optimism around the company’s growth prospects. Sure the music licensing business is going to grow at really fast pace hereon but when we are investing to play that theme, we should also see if the music that goes viral is even being adopted by the co. or not. These independent artists and punjabi singers usually don’t sell the IP rights of their music as they themselves very well understand the power of passive income. I was trying to find new age songs in saregama’s catalogue but couldn’t find any.
Just some of my personal observation.
Open to constructive criticism
disc.- have a tracking position
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