Wonderla Holidays

The expansion plans of Wonderla foraying into other cities excluding Mumbai, Pune, Delhi, and Kolkatta showcase the stiff competition from local unorganized companies where price sustainability is poor and eventually being defunct over the years with poor attendance.
The entry fees of competitors(Rs.500-Rs.1000) in Maharashtra, Delhi, Pune, and Kolkatta to WonderLa (Rs.1500 and above) in Hyderabad, Bangalore, etc. show the competitiveness of this space.

Coming to Disney’s point of view to invest in India

It requires consumers to spend Rs.8000 and above per head and a head count of above 15 million per year. The company does not see India as a potential market for its growth for the specifications cited above.
Lowering the entry fee to suit the country with the investments and the experiences remain the same as the other parks in the world which make the profitability a far cry.

Joint venture or tie-up with Indian players, thereby reducing the investments for a park maintaining the same experience by setting up Disney park making it a win-win for all ( Disney, WonderLa/ Imagica (say) and consumers).
In a joint venture, the average ticket price could be Rs1500+ Disney park Rs.1500 which would be less than Rs. 8000.
Top/ High branded MNCs have had their share of India by adapting to Indian conditions.
Examples of successful MNCs are
Mc. Donald’s ( Franchise model and adapting to Indian local tastes to grow)

Tata Starbuck’s ( JV) expansion beyond the top 6 cities (Tier 1) shows the new avenues for growth to suit the Indian markets.

The question that remains is not whether Disney would come to India but whether India can afford Rs. 2500 to Rs.3000 ( assume to be the least) per head per park.

Conclusion:-
Disney foraying into India is far exaggerating the future as there are very few companies that are profitable in this space. In such a scenario the amusement parks need more maturity on
price sustainability:- the demand to override the price,
profitability, and longevity of the parks.

References