Sumir Chadha of Westbridge Capital in his recent interview summarizes rationale for investing in V-Mart..They own close to 20% stake –
V-Mart – fantastic retailer in Tier 2 & 3 towns selling low-cost apparel:
V-Mart is a fantastic retailer in India serving tier 2 and 3 towns selling low-cost apparel. I was in Haridwar last summer for personal reasons. Then I went to visit the V-Mart store there. The store was packed. It was a better shopping experience than other stores. They have air conditioning. They have prices on everything, so no negotiating. They have changing rooms for women. If you are buying on the street, you can’t try something on. They have very low prices. Literally, their prices will compete with the street vendor because they cut out a lot of the middlemen in the distribution chain. We own a big chunk of the company.
Subscribe To Our Free Newsletter |