Advertising industry veteran Sylvester daCunha, the creator of the iconic ‘Amul Girl’ campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. “Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai,” said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
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